In the modern world of technology, where the average age for having your own smart phone is just 12-years-old, it is difficult to attract attention away from such devices and social media streams. Companies are having to be savvier than ever before, be creative and innovative to come up with new ideas to grab the attention of an audience.
We, LED screen specialist, Gtek is developing dynamic and creative campaigns based on customer needs in an aim to get ahead of our competitors. Digital displays have the possibility to transform an entire room, designed correctly a display can draw the attention to a specific area in a room or venue, even in the liveliest of environments.
• Above left The shop in Istanbul that hosted the Coca-Cola event.
There are a number of examples of such transformations, which Gtek has been a part of. The first being a 50 sq metre shop in Istanbul, Turkey that played host to a Coca-Cola event. We installed Gtek Creative Curved LED panels in the middle of a beverage can to create a screen to play videos of a group of courageous, happy athletes, playing together to celebrate their win. The video footage was delivered in red hues, in-keeping with the brand’s iconic red colour. The animations transported shoppers into a stimulated Coca-Cola ‘magic world’, further enhanced by short artistic snapshot moments during which the entire shop was transformed into a sea of red.
In our opinion, this captured the attention of the shoppers, forcing them to pay attention, and the harmonious environment altered the experience of the environment.
• Above right Fiat Chrysler Automobiles at the Detroit Auto Show.
A second example of our work took place at the Detroit Auto Show, where our customer was Fiat Chrysler Automobiles. The client had been present at the show in previous years, but wanted to increase its presence and improve on capturing the attention of the audience. Fiat Chrysler Automobiles settled on a choreographed stage show featuring audio and lighting technology, as well as a visual surface for innovative content measuring 10,000 sq ft. Designed to immerse, inspire and entertain, Gtek Creative Curved Displays celebrated the uniqueness of each brand, with its specially designed content. Highlighting 70 vehicles in a vigorous environment is no easy task, but by creating a mesmerising atmosphere assisted in producing an immersive experience for the Fiat Chrysler Automobiles customers.
Creative video walls with dynamic scenes and the latest in content design have the ability to create first-class technology, and over time, we as a company have upgraded our creative culture. Our plan is to continue to deliver new insights and fresh ideas to our clients.
The opinions expressed in this article are the opinions of the author and not necessarily of mondo*dr magazine.
